National Donut Day

So, today, apparently, is National Donut (doughnut?) Day. (?)

I have never heard of said holiday and never remember it being celebrated in my past 28 years of life.  The donut needs a day?  What about other sweets?  Other foods?  Is this a cue for a Jay Leno joke about America's expanding waistlines?  There surely couldn't be a national asparagus day.

Per Wikipedia, apparently National Doughnut Day is not an entirely new thing.  Why is it suddenly being talked about?  I don't know, but I'll gladly take the freebie I got this morning with my coffee purchase at Dunkin.  Maybe every day should be NDD.

Your thoughts?  Discuss.