The New Pepsi Logo

So it seems Pepsi has a new logo (at the top). It clearly is an evolution of some of the previous recent logos (directly above).\

I don't like it.

I don't particularly know why. I guess I just don't get it. Why? I don't like the new lobsided-ness of it. I liked the more balanced red and blue so much better. What was the need for this change? What is the purpose of it? Is this supposed to be modern? Is this supposed to pull me away from Coca-cola? Is this something that would make a person switch teams, if you will? I know, I was an advertising major, I know - keeping the name out there, yadda yadda yadda (speaking of - Staples sure got their money's worth out of the Staples Center yesterday, didn't they?). Anyhow - I don't like this design. I liked the other one better. Not that it matters. But I move it was a bad decision. If they were ready for a change, they should have gone for something more drastic. Or they could have stuck with what they had. I don't think this will do anything, other than cost Pepsi the fees of putting new creative out there.

Your thoughts? Do you like this new logo? Did you like the old one? Like pepsi, in general? Pepsi or coke?

Just Wondering....

Does Pepsi still, you know, exist? I remember them making many frantic efforts to get ahead of Coke (Pepsi Blue, Pepsi Holiday Spice, Clear Pepsi, the blind Pepsi/Coke taste-test, Britney Spears as a spokeswoman, the list goes ON AND ON). I feel like I still occasionally see Pepsi in stores and restaurants, etc., but I feel like I haven't seen an ad for them in forever. And more importantly, are they even trying to get ahead of coke any more? Or have they just weakly accepted defeat? Hmm.