The Coca-Cola Polar Bears

Ok, so I first noticed an ad for these lovely Coca-Cola polar bears during the superbowl.  Actually, 'first noticed' is inaccurate.  I know this is a really old campaign.  And by really old, I mean like 15+ years.  I remember back in the 7th grade having a sweatshirt with these bears on it and thinking it was the coolest thing ever.  I kind of wish I still had it right now.  My mom probably has it as dust rag.  Tear.  That just hurts me too much to think about.

Anyhow.  I am curious why Coca-Cola chose to revive this ad campaign.  Was it for the sake of nostalgia?  Has it always been around over the past 15 years and I just didn't notice?  I'm sure if I really cared, I could do some research.  There's probably a very thorough wikipedia page on the matter.  

Anyhow.  I love all things 'nostalgia'.  I love things that remind me of my childhood.  I think this was good decision on Coca-Cola's part.  Who doesn't love a good polar bear?  These guys are so cute and cuddly.  If anything, these ads make me smile.  Maybe it's time to go grab a coke.