Toilet Paper?

I keep seeing these silly commercials for naming 'the cottonelle care routine'.

No offense, cottonelle - is anyone participating in this 'name the cottonelle care routine'?  Does anyone, well, care?  And what, exactly, is the 'cottonelle care routine'?  I ask this knowing I actually really don't want to know!

Sidenote:  from the above link, it appears that there are some that, well, care.

P.S.  'The freshy fresh'?  Seriously!?!