So it seems Pepsi has a new logo (at the top). It clearly is an evolution of some of the previous recent logos (directly above).\
I don't like it.
I don't particularly know why. I guess I just don't get it. Why? I don't like the new lobsided-ness of it. I liked the more balanced red and blue so much better. What was the need for this change? What is the purpose of it? Is this supposed to be modern? Is this supposed to pull me away from Coca-cola? Is this something that would make a person switch teams, if you will? I know, I was an advertising major, I know - keeping the name out there, yadda yadda yadda (speaking of - Staples sure got their money's worth out of the Staples Center yesterday, didn't they?). Anyhow - I don't like this design. I liked the other one better. Not that it matters. But I move it was a bad decision. If they were ready for a change, they should have gone for something more drastic. Or they could have stuck with what they had. I don't think this will do anything, other than cost Pepsi the fees of putting new creative out there.
Your thoughts? Do you like this new logo? Did you like the old one? Like pepsi, in general? Pepsi or coke?
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3 comments:
It's okay - not all that much different - don't even know if I would've noticed it was new. My vote goes to coke.
I thought you discussed this in a previous post and we decided that it looked like the Obama "O." Perhaps I
imagined it. Anyway, I don't particularly care for it. I don't like Pepsi either. I never drink it, and I rarely pay attention their ads. So this won't sway me one way or the other. Coke 4 life!
LOL - so I clicked on the 'pepsi' tag right below this post - which you all can do, too. I wrote about whether or not Pepsi is still even bothering to advertise. So I guess this post answers that question. But you're not hallucinating - I did write on this matter before.
Also - I googled 'new pepsi logo' to see if I came up in the feed. Apparently quite a few people have addressed this matter as well. It seems as though there are quite a few opinions out there similar to my own on this one.
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